See what a buyer would flag in your business
Answer 7 quick questions. Get a directional value range, your top gaps, and what to fix first.
Free. No account needed for a quick estimate. Built by a former Blackstone PE investor who has been on both sides of the table. This is a directional screening tool, not a formal appraisal.
Why this exists
Owners Deserve the Same Information Buyers Already Have
Buyers run detailed checklists before making an offer. Ruloh gives you those same checklists, for free, so you know what they will find before they do.
20-30%
OF LISTED BUSINESSES ACTUALLY SELL
Most never find a qualified buyer. Preparation is the difference.
Source: BizBuySell, Project Equity
48%
HAVE NO EXIT STRATEGY
Nearly half of owners who want to sell have no formal plan.
Source: Capitaliz 2025
80%
HAVE NO WRITTEN PLAN
Three-quarters plan to exit within 10 years. Most have nothing on paper.
Source: Project Equity
What Ruloh Gives You
Exit Readiness Check
Answer 7 questions. See a directional value range and which gaps buyers would flag.
Buyer-View Gap Analysis
Understand the same factors that drive offers down or up before a buyer ever looks.
16 Free Ebooks
Written by Ruloh's founder (ex-Blackstone PE), covering everything from SDE basics to deal negotiation.
Industry Benchmarks
Valuation multiples, typical timelines, and deal structures — by sector and deal size — from IBBA and BizBuySell data.
Professional Directory
When you need help beyond education, browse vetted M&A advisors, brokers, and transition specialists.
Methodology Transparency
Every formula, every data source, every assumption — documented and citable. No black boxes.
