- Expertise
Gain valuable insights into your target market, competitors, and customer needs.
Craft effective strategies to drive competitiveness and achieve business objectives.
Streamline operations and improve efficiency to maximize productivity and reduce costs.
- About Greg Huang, Founder
Building from Both Sides
I started my first business at 24, right after leaving Blackstone — my first and only corporate job. That early exposure to private equity showed me how institutional buyers think. Then building multiple businesses taught me how operators struggle.
The disconnect is brutal. We build real value solving real problems, but buyers see risk factors and documentation gaps. We speak different languages about the same business.
Lessons from the Trenches
Through founding multiple companies I’ve made every expensive mistake. Each one taught me what Blackstone only hinted at: most owners leave money on the table not because they lack value, but because they can’t translate operations into buyer language.
Why This Matters
I see talented operators accept terrible deals because no one taught them how buyers think about valuation, and how they can make simple changes to maximize that value. They built something incredible but can’t prove why it’s worth premium multiples.
Having been on both sides — seeing how PE analyzes deals, then living the operator’s reality — I understand the gap. It’s not about working harder. It’s about translating better.
Ruloh exists because business owners deserve the full value of what they’ve built. Not through tricks, but through understanding how buyers actually think. Because after years building businesses myself, I know we all create more value than we capture.
Let’s close that gap together.
